In the present day, Google can pick identities from the search string, find out the relationship between the identities and provide the best search result or directly return an accurate answer to the searcher. With the launch of the Hummingbird, Google moved from “strings” to “things”. Hummingbird was a new algorithm that was way superior when compared to the older algorithms that majorly focused on keywords.
#HOW TO SEARCH A WEB PAGE FOR KEYWORDS UPDATE#
Google Hummingbird update was launched in 2013, and it made Google a faster and a more accurate search engine.
It then analyzes a set of documents and presents the user with the answer in a featured snippet. Whenever you enter any search query, Google understands the natural language and picks the objects from the query.
So, Google is actually applying the semantic search technology while processing the search queries. The semantic search takes into account the following factors: ‘Semantics’ is the study of the words and their logic and semantic search is essentially a data searching technique that understands the meaning of the words and determines the intent of the user before presenting the search results. Semantic search is ‘search with a meaning’. Let's learn about semantic search and the Google Hummingbird update that is powered by semantic search. Google can identify the entities present in the question keywords with the help of semantic search. The ' searches related to ' section or the keyword suggestions listed under ' auto-suggest' are all powered by the semantic search technology. There is an important relation between semantic search and question keywords. Relationship Between Question Keywords And Semantic Search First things first, let’s get to the basics and understand the algorithms that power the search process that answers question keywords.
#HOW TO SEARCH A WEB PAGE FOR KEYWORDS HOW TO#
In this article, I will explain how Google retrieves an answer for question-based phrases and how to get your site ranked under the featured snippet or as a rich result in the search. You can generate a lot of organic traffic, earn links or convert traffic into sales simply by grabbing a share of the featured snippet. Internet Live Stats suggests that there are around 3.5 billion searches per day in 2018, and in 2017 Jumpshot study published on Moz has predicted that approximately 8% of search queries are phrased as questions.īased on the above stats, we can safely conclude that optimizing your website for question keywords can make a huge difference to your SEO strategy. Question-related searches are a significant part of the overall searches Google receives each day.
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